Paris · New-build residential
Stop paying for leads that were never going to convert
Verilead sits between your lead sources and your CRM: deduplication, detection of fake enquiries, ranking by probability of sale. You steer acquisition on cost per sale (CPS), not cost per lead (CPL).
Get in touchPay for 40 verified leads instead of 100 raw ones.
The problem
Developers buy leads by the unit and sell apartments. Nobody checks what sits in between.
12%
Duplicates
The same buyer arrives through three partners in the same week. You pay three times for one prospect, and three agents call them.
35%
Unreachable
A number that never answers. Your team spends the day on records that were closed before the first call.
13%
Fake
An enquiry written by a partner who is paid per lead. Every field a rule-based filter can read looks correct.
How it works
Four stages, before the lead reaches a salesperson.
Collect
Portals, agencies, partners and your own forms, brought into one stream.
Deduplicate
Matching across sources with a rolling attribution window, so the first source keeps the credit.
Detect fraud
Behavioural analysis of the enquiry and the first conversation, not just technical checks.
Score and route
Each lead ranked by probability of sale and routed to the right team. Economics reported on cost per sale and ROMI.
What is different
Fraud is a behaviour, not a field in a form.
Filters built on phone numbers, IP addresses and submission speed are defeated within weeks — the people generating fake leads adapt faster than the rules do.
Verilead scores behaviour and predicts whether a lead will reach a sale. A real buyer has a reason to buy, an objection, a budget they defend, a district they can name. An artificial one agrees to everything. That difference was labelled by hand across real sales conversations, at scale, and assembled into a working framework.
Signs of a fake lead
Agrees to any budget Never objects to anything Cannot name a district No reason for buying24 markers in total
Signs of a real buyer
Negotiates the price Names a specific development Has a mortgage constraint Says no to something13 markers in total
Founder
Nikita Denisov
Seven years building and running lead acquisition and quality control systems in performance marketing. I lead the partner channel of a major real estate marketplace: around 30,000 leads a month across CPA and CPS, several hundred active developer clients, consistently positive ROMI.
Author of the anti-fraud, deduplication and scoring methodology behind Verilead. Now bringing it to the French new-build market.